The Strategic Allies
No one company today incorporates all the skills and resources
necessary to successfully undertake an offering of this scope.
MecklerWeb has therefore sought out world-class partners, each of
which brings laser focus in a particular core competence. These
partners are listed below along with a short description of what each
will contribute to the overall initiative.
Core Technology Partners
- AlterNet
-
will provide the connectivity required to serve MecklerWeb
audiences and clients via the Internet. AlterNet is among the
first entrants into this industry and has considerable depth of
experience with the large-scale requirements involved.
- Digital Equipment Corporation
-
is supplying Alpha AXP servers and disk drives as well as a
professionally supported site to house and maintain this hardware.
In addition, Digital has committed system integration resources
to help bring up the system and optimize its performance.
- Enterprise Integration
Technologies (EIT)
-
has agreed to contribute its commercial Web server engine to the
initiative. Currently in development, this software promises to
enable secure monetary transations and thus facilitate direct
sales via the Internet. EIT is the official program manager and
technology developer for
CommerceNet, which is also a charter MecklerWeb partner.
- WAIS Inc.
-
will similarly contribute its commercial softare tools for
electronic publishing and information retrieval. WAIS has long
worked with Dow-Jones on related projects and is currently
developing methods of distributing the Wall Street
Journal, The New York Times, and Encyclopaedia
Brittanica over the Internet.
Core Business Partners
- Dun & Bradstreet.
- Edelman Public Relations Worldwide.
- EDS.
- Ogilvy & Mather Direct.
- Dun & Bradstreet
-
will participate as a core business partner in MecklerWeb,
providing key information and services for business transactions.
Discussions are underway to determine potential contributions
from several of D&B's subsidiaries, possibly including A.C.
Nielsen, Dataquest, Dun & Bradstreet Information Services,
Moody's Investors Service, and the Reuben H. Donnelley company.
- Edelman
-
will coordinate all MecklerWeb's press relations, both online and
through traditional media channels. Edelman Technology
Communications recently managed the highly effective introduction
of CommerceNet to the
world business community.
- EDS
-
will contribute management consulting talent to help engineer the
business processes involved in efficiently bringing MecklerWeb
partners and clients online. EDS has significant experience in
this area as well as hands-on familiarity with the special
requirements posed by the Internet and the World Wide Web.
- Ogilvy & Mather Direct
-
will design MecklerWeb's ``look and feel'' in terms of on-screen
art and typography. With ten year's experience in online
marketing, Ogilvy has much to offer in this department.
Last Updated 6/1/94.
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