Gory Details
Mostly, I've written a bunch of stuff about the Internet...
- Gonzo Marketing: Winning Through Worst Practices
- The Cluetrain Manifesto: The End of Business as Usual
- Entropy Gradient Reversals
- For
- Fear and Loathing on the Web
- Ticket to Write
- Everyone's a Publisher
- Let's Get Personal
- For
- End of your tether computing
- For
- Adventures in Cluelessness
Spam I Am -- The Joy of Junk E-mail
Secrets of Shameless Self-Promotion
We Came, We Clicked, We Yawned
- For
- Fast, Cheap and Out of Control
- NC: An Acronym Revisited
- For a conference at
Nets and Mirrors "...the future lies not in mass production, mass merchandising, mass markets, mass media or mass culture."
- For my own sanity (unpublished)
- Online Community vs Media Spectacle
- The Culture Industry and the Selling of Cyberspace
- For OnTheInternet
- Rock Steady
there's something happening here
but you don't know what it is,
do you...
Mr. Jones?
- For internetMCI's Net Editors
Storytime "If NetWatch is a community, Chris Locke articulated its reason for success, even as we started. Storytime is still required reading."
- For
- Power Rap
- Human Touch
- The Future Internet
- Stone Soup
- MecklerWeb
- Knowledge Exchange
- Stalking the Global Internet
- For
(formerly InformationWeek)How to Sell in Cyberspace
- Original title: Straight Talk on Electronic Commerce
- The World's Nervous System
- Original title: Reading the Future
- Networking On and Offline
- Original title: Seven Principles of Highly Effective Networking
- Coordinate With the Net
- Original title: Cyber-Kaizen
- Commercials in Cyberspace
- Original title: Advertising on the Internet
- Untangling The Web
- Original title: The World Wide Web
- For MecklerWeb
or to be more precise, the...
"Original
Recipe"
Anyone who followed this effort knows that it crashed and burned on takeoff. Nonetheless, it was instrumental in breaking The Word to a large slice of the business world. Back in those heady days The New York Times quoted me as saying:
"we're fast, cheap and out of control..." Internet as Corporate Marketing and Communications Platform
MecklerWeb Launches Commercial Internet Service
The MecklerWeb Initiative (Formal Launch Presentation)
Press Releases from MecklerWeb and 26 Partners
MecklerWeb in PC Week (via Microsoft Encarta)
So What Happened? -- The definitive COOK Report interviews"We are out of control in the sense that
we are not into control:
we find it uninteresting."
Internet World, June 1994
no apologies
no regrets
- For...
Inaugural Editorial Summer '93: "...everyone connected to the Net owns a press, and can be a provider as well as a consumer of its contents."
- For Internet Business Journal
Inaugural Editorial Spring '92: "...industry position will come to depend not on how closely you can guard your knowledge, but on how widely you can share it."
- For Byte
- Making Knowledge Pay (SGML/internet cover story)
- The Dark Side of Document Image Processing
- For IEEE Expert
- Common Sense or Superior Ignorance?
- For SGML Newswire
Way back in 1992 when I was vp business development for Avalanche (Boulder, Colorado), I started something called SGML Newswire, which tracked the emergence of the Standard Generalized Markup Language, HTML's prodigious and prestidigitatious precursor. This is still archived at an FTP site somewhere in Norway. One of these even lists some other articles I wrote back then, but haven't managed to mount here just yet:
- "Foundations for Document and Information Management"
- Datapro Workgroup Computing Series, July 1992.
- "Computers and Human Understanding"
- Newsweek Management Digest, 16 November 1992.
- "CALS and SGML: Beyond Compliance and Conversion"
- CALS Journal, Spring 1993.
...And Now a Word from My Boss
http://www.panix.com/~clocke
http://www.rageboy.com
(720) 304-8077