Christopher Locke
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Named in a 2001
Finanical Times Group survey
as one of the "top 50 business thinkers in the world," Locke is author of
Gonzo Marketing: Winning Through Worst Practices,
co-author of
The Cluetrain Manifesto, president of
Entropy Web Consulting,
and editor/publisher of the widely acclaimed and justly infamous webzine
Entropy Gradient
Reversals. Now based in
Boulder, Colorado, has worked for Fujitsu, Ricoh, the Japanese
government's "Fifth Generation" artificial intelligence project,
Carnegie Mellon University's Robotics Institute, CMP Publications,
Mecklermedia, MCI, and IBM. He
has written extensively for publications such as Forbes, Release 1.0,
Information Week, Publish, The Industry Standard, and Harvard Business
Review, and his professional work has been covered by Fast Company, Wired,
Advertising Age, Business Week, The Economist, Fortune, The New York
Times, The Wall Street Journal and many others.
He has never recanted anything. |