Advertising vs. Corporate Presence

• Advertising is a mass market phenomenon.
• Cyberspace is not a mass market.
• Micromarketing is the opportunity.
• Internet markets self select.
• Corporate content is a prime attractor of new business.

Comments

• The no advertising on the Internet issue for MecklerWeb is not merely an issue of ethics but an issue of intelligence.
• Targetting mass markets with the Internet won't work.
• People are tired of being ``targetted.''
• He stressed the idea that the best advertising is content; his last point.
  Corporate content is the attractor of new business.

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