For Immediate Release
Pharmaceutical Information Associates, Ltd. Joins MecklerWeb
Initiative
INTERNET WORLD, SAN JOSE, Calif., June 1, 1994 --
Mecklermedia has announced the
launch of MecklerWeb and has named Pharmaceutical Information Associates, Ltd.
(PIA Ltd) as host for its Pharmaceutical Information subdomain. Both large and
small pharmaceutical and biotech companies will be able to establish a
corporate presence on MecklerWeb with expert help from PIA Ltd.
Lawrence E. Liberti, President of PIA Ltd stated,
"For the first
time, pharmaceutical companies will be able to disseminate information about
their products and services in a cost-effective manner through an easy-to-use
electronic mass medium that has global reach yet is targeted to key audiences
including physicians, pharmacists, nurses, hospitals, and other health-care
providers. PIA Ltd has helped pharmaceutical companies deliver drug information
for more than a decade. As the Pharmaceutical Information subdomain host we can
provide the document preparation and support services needed to put drug
companies in the fast lane of the information superhighway."
PIA Ltd will offer a wide range of free and fee-based electronic services to
its pharmaceutical clients. Specifically, PIA Ltd will maintain a "home page"
on subdomain through which healthcare professionals can
- access information about client products (listed by drug, indication and
manufacturer),
- link to client home pages containing company information, multimedia
advertisements, product information, etc.,
- query MIRS (tm) (Medical Information Response System) - PIA Ltd
integrated response system for drug queries with approved documentation from
client companies,
- browse DrugFAQs (tm) - Frequently Asked Questions about drugs
gleaned from appropriate newsgroups, email, and MIRS (tm) with answers and
links to client product information when available,
- read PharmBYTES (tm), PIA Ltd's monthly electronic newsletter -
timely articles with automatic links to client product information,
- link to other Internet sites of interest to healthcare professionals.
This information is provided free to physicians, medical students,
pharmacists, nurses, and anyone else with access to the Internet and the
World-Wide Web.
PIA Ltd is an innovative company that specializes in communicating
scientific information to regulatory and healthcare professionals. PIA Ltd
produces product monographs, pharmacist-oriented newsletters, and other
pharmaceutical publications in both print and electronic formats. Its staff
includes pharmacists, MDs, nurses, medical writers, and computer
programmers.
In order to make their clients' access to the Web as easy and trouble-free
as possible, PIA Ltd offers the following Internet World-Wide Web (WWW)
services:
- document preparation and conversion from linear to hypertext and hypermedia
WWW format,
- training in hypermedia document design and preparation,
- consultation services.
PIA Ltd plans to promote the use of the Pharmaceutical Information node for
delivery of other client-sponsored programs, including value-added programs,
patient education programs, and continuing medical education programs for
pharmacists, physicians, and other healthcare professionals. As more and more
medical centers link to the Internet, there will be a tremendous increase in
the use of these services by physicians and other healthcare professionals.
Press Contact
John Mack
PIA Ltd
Phone: (516) 271-0926
Phone: (800) 584-1063
Fax: (215) 949-2594
jmack@@pipeline.com
70411.377@@compuserve.com