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Pollution Rules Affect Commuting in Southern California

A South Coast Air Quality Management District regulation requires large companies to reduce worker's use of cars. "They're making progress," though slowly, a district spokeswoman says. 20th Century Industries, an insurance firm, offered carrots like good parking spaces, but that had little effect. So the company tried the stick: $30-a-month parking charges; "almost overnight," 200 car pools formed.

Atlantic Richfield offered employees $100 a month to take buses to work, and was "overwhelmed" by new bus riders. Los Angeles will subsidize up to 1,000 new van pools; Mayor Bradley also proposes giving employers a discount on ridesharing taxi service they purchase for the workers and requiring them to match parking subsidies paid to workers with transit aid.

This was excerpted from the 15 January 1991 edition of the Wall Street Journal

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Last updated: 4 April 1999