Men are relatively terrible at social media because it rewards attributes that have been socialized in women: to be cute, to be friendly, to be enthusiastic, to be diplomatic, to show interest in things and people they have no interest in, to be always available. Men who join Twitter in order to network are obvious: they have their job, like “writer,” in their screen name. They use hashtags. They retweet a lot, not posts they found amusing, but posts from official outlets in their fields. They tweet infrequently. Looking at these men’s accounts, I always wonder how people can be so bad at social media. How can they afford it?

Alice Bolin, “‘The Best Revenge Is Your Paper’: Notes on Women’s Work”