You are caught in a net whenever you browse the internet! Roughly 1.88 billion websites are on the internet.

This makes it extremely hard to catch people's attention and bring them to your website. But you can take a few steps to lure people in.

One thing you can do is make a creative URL for each page on your website. Yet you shouldn't type in the first URL you think of. You need to remember the maximum URL length.

What is the maximum URL length? Why is a URL so important for SEO? How long should your URLs be, and what information should they contain?

Answer these questions and you can make perfect URLs in no time. Here is your quick guide.

The URL Length Limit

A Uniform Resource Locator (URL) is an address that indicates a page's location on the internet. The URL lies in the address bar at the top of the browser, directing the browser to the page.

In general, a URL contains a Hypertext Transfer Protocol (HTTP) that transfers a computer browser over to a website. It also contains a domain name and a chain of directories that bring the computer to a specific page. A website domain can add letters, numbers, and special characters to distinguish different pages from each other.

These qualities mean that a URL may contain dozens or hundreds of characters. The maximum length in most address bars is 2,048 characters. But you should only include enough characters to direct the browser to the page you want it to go to.

URLs and SEO Strategies

URLs are important for SEO in several ways. They bring web crawlers onto a client's website, allowing the crawlers to assess the page for SEO qualities. You can include keywords in your URLs, which can help your pages turn up on search results.

URL SEO means keeping your URLs well below the URL length limit. You rarely, if ever, need to go beyond 75 characters. Many websites use URLs that are only 50 characters at the most, including HTTP.

Making a URL

There is no one SEO URL structure you can follow. URLs do not have a major or direct impact on ranking, but they can contribute to your overall SEO performance.

Include at least one keyword in your URL, and limit the URL to only a few words. The www is optional, so you can remove that from your URL to save space. Keep your words lowercase so you avoid confusing crawlers.

When you are separating words, you should use hyphens instead of underscores. Web crawlers read underscores as linking words together.

The Maximum URL Length

The maximum URL length may surprise you. URLs need to have a lot of information in order to function, and each URL needs to be unique. As a result, web browsers support URLs that are thousands of characters in length.

But you shouldn't go that far. Web crawlers can access your pages through short URLs.

Write only as many characters as you need to make your page unique. Feel free to include keywords, as long as they are separated cleanly with hyphens.

URLs are one thing you need within SEO. Read more SEO guides by following our coverage.