If this was being marketed to my 9 year old daughter, I’d be amused, but they are marketing it to adult professional women. WTF?

SiliconValley.com – Hello Kitty dons new pink laptop to woo working women

TOKYO (AP) – Japan’s cutest cat in glittering crystal decorates NEC Corp.’s new pink laptop in the Japanese electronics maker’s latest effort to woo working women.

The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.

‘PC users now tend to be men, but we’re hoping to attract women with this product,’ he said.

The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.

NEC is hoping to sell several hundred of the Hello Kitty laptops in the next few months, targeting the summertime when Japanese workers receive their twice-a-year bonuses, Hashizume said.”

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It’s really pretty hideous.