I know the guy who runs MyNuMo, he’s one of those classic, “Friends that I’ve never met except through the net.” and some of the content there is in-dirtyword-credibly good.
The Jewish Mother ringtones are prize.
How they describe themselves:
MyNuMo is an online community that lets its members create, share, and sell mobile content. We make it possible for anyone to publish and sell content into the $9B Mobile Market. The MyNuMo portal delivers independently created content that’s rated and promoted by real people and delivered to any mobile phone. MyNuMo is selling user-generated content to mobile users with direct billing and delivery agreements on ALL major US Carriers.
In any case, they put a flash game up on the web. It’s amusing, and it doubled their traffic.
Every once in awhile we find a reason to stand up and applaud a marketing/advertising campaign. For all of you Trads out there, this case study falls into the emerging markets category, so hold on to your PCs real tight while we head into the digital divide.
MyNuMo is a service that allows users to generate and post content, from short videos to ringtones for mobile phones. Unlike the soon to be released service from Nokia called Mosh (it’s in beta) when users download content from MyNuMo, the poster of that equity is paid a small sum. In order to promote and differentiate MyNuMo’s fledgling services, the creators of the site created a quick and entertaining flash game in which players try to….
I can’t go any further, because it would involve mentioning she who must not be named.