Number 773 on the list:

The fact that Coca Cola^® has come out with a number of new flavors, New Coke, Cherry Coke, Lime Coke, Chocolate Coke, Beer Coke, etc. that have packaging almost identical to Coke Classic^®.

I think that part of their marketing scheme is to get people to try the new varieties by mistake.

The special today came with a 20 oz bottle of Coke, and I just got a mouthful of something like Anchovie Coke^®.

Blech.