It appears Xerox® has unveiled a new logo, thus they are doomed.
For people, there are 5 stages of grief, particularly when one is told that they have a terminal disease:
- Denial: The initial stage: “It can’t be happening.”
- Anger: “Why me? It’s not fair.”
- Bargaining: “Just let me live to see my children graduate.”
- Depression: “I’m so sad, why bother with anything?”
- Acceptance: “It’s going to be OK.”
(taken verbatim from the Wiki)
Businesses that are are terminal go through similar stages, though there are some differences.
Specifically, there is a “their logo, or their name, or both” stage.