They are saying that CEO Glenn Tilton has steered the airline, “down a path to poor customer service, employee morale and financial performance.”
I’m not sure if this is a negotiating tactic, or a legitimate concern for the company.
My guess is a bit of both. He’s an oil man, and the requisite skills in that industry are not really producing anything or providing a service, but rather schmoozing people so that you can put holes in their ground.
That skill set does not translate well into any other field of endeavor, see Bush, GW, and Cheney, R.