I agree with Chris Bowers’ assessment.
They are looking at more centralized control (under Howard Dean’s 50 state strategy, the money was sent to the state committees to hire organizers), and more focus on swing states.
Not surprising. The first thing that a new president does is take control of the party apparatus and direct it toward his reelection.
That being said, it appears that with the new strategy, Ted Stevens would be returning to the Senate, having handily defeated Begich, as would Norm Coleman.