They are now giving glassholes instructions on how not to to be complete jerks:

Google, in perhaps a tacit realization that it has spawned a small army of particularly insufferable cyborgs, has issued an etiquette manual for the first generation of Google Glass users (or “Glass Explorers” as they’re called).

With a list of unsolicited “Do’s” and “Dont’s” posted on Google’s Glass website, the tech giant highlights a number of central concerns around the subjectivities its wearable computing system is creating. High among them, the fear that “Glassholes” start living their lives as nonstop surveillance robots.

One “Do” and a corresponding “Don’t” advise “explorers” to not use Glass to record others in their vicinity without permission:

………

Dont: Be creepy or rude (aka, a “Glasshole”). Respect others and if they have questions about Glass don’t get snappy. Be polite and explain what Glass does and remember, a quick demo can go a long way. In places where cell phone cameras aren’t allowed, the same rules will apply to Glass. If you’re asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.

It appears that Google is beginning to realize that its early adopters have all the social skills of a toaster, (perhaps less than said kitchen appliance if one considers the toaster from Red Dwarf), and this does not make them good ambassadors for the technology.