Gov. Chris Christie declared an uphill candidacy for president on Tuesday with New Jersey-style swagger, unconcealed disgust for Washington and a high regard for his own candor, vowing that “there is one thing you will know for sure: I say what I mean and I mean what I say.”

Relying on his biggest, and perhaps his last, remaining advantage in a field of better-financed and better-liked rivals — his personality — Mr. Christie portrayed himself as the only candidate in the Republican field who is forthright and forceful enough to run the country.

“We need strength and decision-making and authority back in the Oval Office,” he said.

Pacing the stage without a prepared text and raising his voice to a shout at times, he vowed to campaign and govern as a colorful teller of difficult truths, even if “it makes you cringe every once in a while.”

The unfortunate part about his role as self-proclaimed truth teller, is that no one buys it any more:

After 14 years of watching Christie, a warning: He lies

Tom Moran | Star-Ledger Editorial Board

Most Americans don’t know Chris Christie like I do, so it’s only natural to wonder what testimony I might offer after covering his every move for the last 14 years.

Is it his raw political talent? No, they can see that.

Is it his measurable failure to fix the economy, solve the budget crisis or even repair the crumbling bridges? No, his opponents will cover that if he ever gets traction.

My testimony amounts to a warning: Don’t believe a word the man says.

If you have the stomach for it, this column offers some greatest hits in Christie’s catalog of lies.

Don’t misunderstand me. They all lie, and I get that. But Christie does it with such audacity, and such frequency, that he stands out.

He’s been lying on steroids lately, on core issues like Bridgegate, guns and that cozy personal friendship with his buddy, the King of Jordan. I’ll get to all that.

But let’s start with my personal favorite. It dates back to the 2009 campaign, when the public workers unions asked him if he intended to cut their benefits.

He told them their pensions were “sacred” to him.

“The notion that I would eliminate, change, or alter your pension is not only a lie, but cannot be further from the truth,” he wrote them. “Your pension and benefits will be protected when I am elected governor.”

He then proceeded to make cutting those benefits the centerpiece of his first year in office.

This, we know now, was vintage Christie. Other lying politicians tend to waffle, to leave themselves some escape hatch. You can almost smell it.

But Christie lies with conviction. His hands don’t shake, and his eyes don’t wander. I can hardly blame the union leaders who met with him for believing him.

………

And that’s my warning to America. When Christie picks up the microphone, he speaks so clearly and forcefully that you assume genuine conviction is behind it.

Be careful, though. It’s a kind of spell.

He is a remarkable talent with a silver tongue. But if you look closely, you can see that it is forked like a serpent’s.

Admittedly, this is just The Largest Newspaper in the State of New Jersey saying this, and who reads the papers these days.

However, the New York Times, which is where the Sunday morning gasbags get their talking points, said the same thing, though they did not use the word “Lie” because they are such delicate flowers:

On his new website, Gov. Chris Christie of New Jersey portrays himself as a guy who gets attacked for “telling it like it is,” but that’s what his mom told him to do from her deathbed.

It is part of the legend Mr. Christie has carefully cultivated for many years, with startling success. He is described as “brash” and “bold,” with a certain rough charisma that his political opponents just cannot handle. “I get accused a lot of times of being too blunt and too direct and saying what’s on my mind just a little bit too loudly,” he says in the first video for his presidential campaign, showing him with a selected group of adoring voters.

It’s fundamentally nonsense. There are lines between brash and belligerent, between open and obnoxious, and, most important, between “telling it like it is” and not telling the truth. Mr. Christie crosses those lines all the time, as Tom Moran, the editorial page editor of The Star-Ledger of Newark, documented in a blistering column about Mr. Christie’s “catalog of lies.”

………

Expect to see a lot of Mr. Christie at those phony “town hall” meetings, staged with selected supporters. You will hear a lot about his common touch, his “straight talk” and his love for Bruce Springsteen.

It’s a smoke screen. Look behind it at the governor whose own constituents say by an overwhelming majority that he has done a bad job, should not run for the White House and would make a bad president.

I don’t think that I’ve ever seen the New York Times editorial board gone after an American with such vehemence.

The media’s man crush on Chris Christie is over.

His brand of “straight talk” has gone from an asset to a joke line.