Microsoft is buying LinkedIn:
Microsoft is buying LinkedIn for $26.2 billion, a deal in which one of the world’s biggest social networks will join a software and computing giant as it tries to broaden its reach in online services.
Under the agreement the two companies announced Monday, LinkedIn will continue to operate independently, and LinkedIn chief executive Jeff Weiner will report to Microsoft chief executive Satya Nadella. The deal with Microsoft values each of LinkedIn’s shares at $196; LinkedIn’s stock was up nearly 47 percent at the end of Monday trading.
The two companies cater to similar customers. Under Nadella’s tenure, Microsoft has sought to become a cloud-computing powerhouse that largely serves businesses. LinkedIn also primarily targets professionals and is the United States’ 11th-largest website by traffic and visitors, according to the online index Alexa. In a sign of LinkedIn’s importance to corporations, executives have been known to publish blog posts on the platform that act as corporate statements.
Monday’s deal will allow Microsoft to infuse its professional software and services with LinkedIn’s technology, a move that could give users of Windows, Microsoft Office and even the company’s personal assistant, Cortana, access to new features and elevate Microsoft’s suite of enterprise products. Meanwhile, by tapping into Microsoft Office’s user base of 1.2 billion people, LinkedIn hopes to become a central player in many companies’ day-to-day business, increasing engagement with the platform.
LinkedIn is kind of a roach motel, and deleting your account difficult, but thanks to Kevin Drum, here is the primer on how to deactivate your account.
Considering what Microflaccid tid to Skype, expect the crapification of LinkedIn to commence.
H/t DC at the Stellar Parthenon BBS