Travis Kalanick is the Darth Vader of the new economy but he makes it harder to accept him for his success and genius every time he tries to act like Yoda.
He goes on further to state that, “A company predicated on exploiting inefficiencies in modern transportation and fighting for market share by using part-time labor who receive no protections or insurance and pay for their own cars is decidedly not a company underpinned by justice,” which may qualify as the understatement of the year.
He still believes that Uber has a viable business plan, an assumption which this analysis (Part 1 of a 7 part series, read the whole thing) thoroughly debunks, but still it is an amusing take-down of the myth of benevolence that many people see in the car service.