In an article belittling the standard Democratic Party “The Sky is Falling” fundraising email, this little factoid is thrown in:

And that means the party’s relationship with its consultant class will have to change. Amidst the wreckage of Ossoff’s campaign there emerges only one winner: Mothership Strategies, which reportedly earned $3.9 million for its work. Everyone else—voters, the party, the candidate Mothership promoted—lost.

This is economics 101:  The incentives for consultants are for spending money profligately, not on winning campaigns, or efficient allocation of resources, because they are given a cut of that spending. 

All the pious assertions otherwise are unmitigated crap.