The self-involved whining is annoying, but when he unironically took Stephen Colbert’s joke on race and tried to pass it off as his own bit of brilliance, he jumped C. Megalodon:

Howard Schultz, the former Starbucks CEO and potential 2020 independent presidential candidate, is facing criticism for responding to a question on racial bias by saying that he does not “see colour”.

“As somebody who grew up in a very diverse background as a young boy in the projects I didn’t see colour as a young boy and I honestly don’t see colour now,” Schultz, who is from Brooklyn, said during a CNN town hall event in Houston on Tuesday evening.

He was speaking about the arrest of two black men at a Starbucks in Philadelphia last year which ignited a racial profiling storm and prompted Schultz to close stores nationwide for four hours of staff anti-racial bias training.

This is wrong on so many levels.

First, it this expression was a bit or irony created by Stephen Colbert to mock conservatives who were claiming that racism no longer existed.

Second, he grew up in Canarsie Bayview Houses, which while federally subsidized, was middle class and largely segregated when he grew up there.

What a tool.