Delta has been virulently anti-union throughout its history, but its latest anti-union poster has engendered a particularly trenchant response:

Two posters made by Delta as part of an effort to dissuade thousands of its workers from joining a union drew a torrent of criticism after they were posted on social media Thursday.

The posters included messages targeting the price of the dues that company workers would be paying if the union formed.

“Union dues cost around $700 a year,” one noted. “A new video game system with the latest hits sounds like fun. Put your money towards that instead of paying dues to the union.”

The other, with a picture of a football, was framed similarly.

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In the charged world of social media, in which talk about socialism and the evils of unfettered capitalism percolates in the conversations of an invigorated left, the posters fell with a thud.

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James Carlson, a coordinator with the International Association of Machinists and Aerospace workers, the union which has been working to organize the workers, said he did not know where the poster was distributed but said an employee had sent it to him earlier. He said that Delta has been papering its employee break rooms with anti-union fliers.

“Some are like what you saw today — a stupid, insulting message to spend your money on a video game system instead of union dues,” he said. “They try to interfere with the employees’ exercise of freedom of association. And that’s not allowed.”

I happen to agree with Occupy Wallstreet’s response, extolling the cost benefit ratio of guillotines, to be wonderfully cheeky.