In fact, this sort of activity qualifies as journalism, but the mainstream press has never been sanguine about scrutiny being applied to them, just witness their meltdown over Bernie Sanders fairly anodyne condemnation of the pollution of media by finance and mergers:
Many journalists are very indignant that Trump allies are reportedly combing through social media to identify embarrassing things they may have posted long ago that can be used to discredit them. In this case, I’m afraid, the outrage seems to be missing the point.
What exactly is happening here? According to the New York Times, a “loose network of conservative operatives allied with the White House” has “compiled dossiers of potentially embarrassing social media posts and other public statements” by lots of people who work at major media outlets. They plan to release these tidbits at politically advantageous times in order to discredit the employees and the media outlets themselves. This is all portrayed in formal and quite ominous language. There is a name for this that political reporters are all familiar with: opposition research.
But there is another name for this that is also accurate: media reporting.
Considering the fact that stupid tweets by New York Times (and Washington Post, and Wall Street Journal, etc) journalists and columnists is something that crosses my twitter feed on a daily basis, the freakout over conservatives doing the same is silly.
Personally, I’m thinking that this is more an attempt to distract the press than it is to shame them: Every time that some public figure criticizes the press, it seems that all other journalistic activity is subsumed in an orgy of defensiveness.