Fox news audience and ad revenue is on a significant down trend.
I’m a pessimist, so I think that this was demographics.
It had to happen eventually: Their audience is old, and getting older fast.
Optimists think that their audience has finally tired of their phony “Journalism”, but I think that it’s just because they are dying off:
The news just keeps getting worse for Donald Trump’s favorite television network. Over the past three months Fox News has been thrashed in the Nielsen ratings by MSNBC, particularly by Rachel Maddow who has topped her competition, Sean Hannity, almost every night since the November midterm election.
Now TheWrap is reporting that Hannity’s primetime colleagues have problems of their own. Tucker Carlson and Laura Ingraham have both been the targets of advertiser boycotts as a result of commentaries that were especially loathsome. Not that their regular topics don’t routinely offend decent people. But even these weasels can cross lines that are impossible to ignore:
“According to an analysis for TheWrap by advertising data firm Standard Media Index, Fox News’ 10 p.m. slot, hosted by Ingraham, was down at least $16 million in ad revenue in 2018. Carlson’s show, which airs at 8 p.m., has lost another $2.2 million thanks to an ad boycott that began in December after he said mass immigration makes the U.S. ‘poorer, and dirtier, and more divided.’”
Tucker Carlson’s flagrant white nationalism has become a staple of his nightly program. It’s unconscionable that any advertisers continue to support him. But the exodus of ads has definitely proven to be more than a temporary setback. Carlson is currently is running about half of the ads he had prior to the boycott. And they have been replaced by unpaid Fox promos and public service announcements.
Laura Ingraham’s problems began after she attacked the survivors of the Parkland, Florida high school shooting. These are kids who suffered a nightmare that no one should ever face, but who Ingraham considered fair game for even more abuse. She is also notorious for her racist and elitist views, such as when she said that basketball legend and philanthropist LeBron James should “shut up and dribble.” Now her advertisers have also been cut in half.
I do not think that ratings are falling because Fox News have shocked the conscience of their audience.
In fact, I do not think that is possible.
To quote the Bard of Baltimore: (This is the actual quote from Menken, it is frequently misquoted)
No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.