That is the headline at The Intercept, and I’m inclined to agree:

Tucked away in a rollicking New York Times profile of amoral Uber CEO Travis Kalanick is a tidbit about Unroll.me, a popular service that aims to rescue your email inbox from unwanted newsletters and promotional messages with an easy automated unsubscribe service. The problem is, it’s been selling you out to advertisers, and you should stop using it immediately.

The Kalanick profile says that Uber previously used Unroll.me data to gauge the health of archrival Lyft:

Unroll.me’s CEO then issued the most hypocritical “apology” ever:

Our users are the heart of our company and service. So it was heartbreaking to see that some of our users were upset to learn about how we monetize our free service.

Yes, he’s SO sorry that he got caught.

Dump the service, and make sure that you never use anything from the founder, Jojo Hedaya, ever again.