Another, another spate of senseless gun violence, this one on live TV: (No, I will not post this video, ever!)
The tragic killing of two US journalists in Virginia has shocked America, but could be particularly traumatising for those who watched the murder happen live on television.
For those watching WDBJ at 06:45 (10:45 GMT) on Wednesday, it suddenly became clear that something terrible was unfolding.
WDBJ TV reporter Alison Parker, 24, and cameraman Adam Ward, 27, were starting a breakfast TV interview about tourism in the town of Moneta, when it was suddenly interrupted by the sound of gunfire.
Viewers heard female screams and “Oh my God!”. The camera spun and dropped to the ground, before the feed cut back to a visibly disturbed anchor in the newsroom, who said: “OK not sure what happened there. We will of course let you know as soon as we find out what those sounds were.”
Of course, now is not the time about sensible gun laws, because the National Rifle Association has told us that it is too soon to talk about sensible gun laws.
It never is, of course, and nothing will change, because that is what the NRA wants, and the NRA gets what it wants.
Seriously, if you are a disturbed individual with a chip on your shoulder and a gun, how about visiting an NRA board meetin? g