As a result of the blow-back from their spate of problems and associated recalls, Toyota is considering US automaker style incentives to move its cars.

They are talking about the various “invoice pricing” and “rebate” programs, and this is a bad thing, because they push down resale value.

One of the things that drives people to Toyotas is the fact that depreciation is much less than in similar American cars.

If they go the rebate programs, they won’t get out easily, and they lose one of their market advantages.