As the sole sponsor of the series, Air Force will create custom intro billboards that will run with each pilot and interactive media placements that will live across the Xbox LIVE online entertainment network and the Xbox.com website. Users can click on these custom units and engage directly with the Air Force Brand Destination which offers users the opportunity to learn more about the Air Force through video downloads, gamer pictures and theme packages. GSD&M Idea City, the Air Force’s advertising agency orchestrated the sponsorship.
Barney Frank is right, we are spending way too much money on defense.