They are so crushed by the Wii (what a stupid f$#@ing name) that they are going to pimp their already meager fan base.

Product placement won’t bother the fans, but the privacy issues of reselling gamer data will.

Look at Real. People hate them more than Microflaccid now, and there are multiple open source Real players because of this.

Sony PlayStation to sell user data to advertisers
There’s already plenty of product placement in video games, but Sony (SNE) appears to have plans to take the nascent industry — in which advertisers only spent $80 million last year — to a much more sophisticated level. The company has agreed to let Nielsen track the behavior of PlayStation gamers to let advertisers better understand gamers’ demographics, how much time they spend on a given game, and how closely they pay attention to the product placement. Sony and Nielsen aren’t being totally clear yet on how they’re going to acquire the information, but it could be a combination of self-reported data and stats gleaned directly from the consoles themselves somehow.

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