September 16, 1998
I finished up all the materials for the film market today, and assembled
all the press kits and postcards in the evening--nothing to do now but
show up. Like the photos, the business
cards don't look as good as they ought, and make me wish that I'd put a
little more effort into them. On the bright side, the 24" by 30"
poster looks great. I was worried last night when I learned that
Jessica's color choices didn't apply to the printing process we'd chosen,
which meant that I had to pick new colors in a few minutes from an inscrutable
chart without Jessica's assistance. But the incredibly nice people
at Katz Printing looked after the project, using their very good judgment
to adjust my color selections. A rare positive experience with the
NYC business world.
What with design costs, postcard materials and printing, photos, the
poster, business cards, folders, labels, copying, and stamps, my total
expenses for publicity materials for the film market were $967.45!
I wish I hadn't added it up. Oh, well--almost all these materials
can be used for festivals and screenings for years to come....
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