Corporate Content / Corporate Presence
MecklerWeb represents an opportunity that goes well beyond traditional
advertising, which has largely been a mass-market phenomenon. In this
new medium, new approaches to building customer relationships will be
far more effective. Most companies already posses large quantities of
information that would serve as powerful attractors of new business.
this is not the hyperbolic cant and hucksterism of traditional
marketing methods, but rather represents valuable corporate content.
As MecklerWeb adds additional corporate sponsors, the value of its
information content will rise proportionately. This is in direct
contrast to advertising, where adding more to a market channel
severely degrades the effectiveness of the medium.
MecklerWeb offers ``corporate presence'' to businesses seeking global
online representation. It will enable those firsms to demonstrate
their genuine knowledge of issues and opportunities affecting specific
markets in many industry sectors. This demonstration of intelligence,
insight and innovative thinking is simply not possible through
existing mass media. In the global economy, businesses will
increasingly compete on the basis of positive market reactions to such
corporate positioning.
Last Updated 6/1/94.
Comments, suggestions, complaints can be addressed to:
WCB.
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